Outbound workflows without the loose ends.
Runline coordinates campaign activity, connected inboxes, replies and CRM updates in one controlled workflow — so the right action happens when someone responds, opts out or needs human attention.
Built and operated by Agile Cookies · Founder-led · Designed for controlled production workflows
Outbound breaks in the gaps between tools.
A campaign may start in one system, replies arrive in another and the CRM depends on somebody updating it manually. That is where follow-ups continue after a reply, opt-outs get missed, records drift and failures remain invisible.
Replies arrive outside the campaign
The sending workflow does not always know that a real conversation has started.
CRM records fall behind
Activity, outcomes and next actions depend on somebody copying information manually.
Suppression becomes fragmented
Bounces, opt-outs and blocked contacts must remain respected across future activity.
Failures disappear quietly
A disconnected provider or failed sync can leave the campaign appearing active when nothing useful is happening.
Campaigns, replies, CRM activity and safety rules in one place.
Campaign coordination
Organise approved contacts, timing, pacing and campaign rules.
Connected inbox activity
Associate inbound replies with the correct account, campaign and contact.
Reply classification
Identify outcomes such as interest, decline, out-of-office, bounce or an issue requiring review.
Safe campaign transitions
Stop or update activity when a reply or safety event changes what should happen next.
CRM synchronisation
Queue the appropriate CRM activity without making the campaign depend on a manual update.
Operational visibility
Surface unmatched replies, provider failures and work requiring human attention instead of guessing.
From approved contact to recorded outcome.
- Step 1
Connect the approved tools
Use the inbox, CRM and campaign providers supported by the configured workspace.
- Step 2
Prepare the campaign
Organise contacts, timing, pacing and the rules that control when activity may run.
- Step 3
Coordinate outreach
Run approved campaign actions through the connected provider rather than creating a separate unmanaged process.
- Step 4
Detect what happened
Associate replies and provider events with the appropriate campaign and contact.
- Step 5
Apply the correct transition
Stop, suppress, defer or flag activity according to the recorded outcome and safety rules.
- Step 6
Record and surface the result
Queue the CRM update, preserve the event history and expose anything that still needs a person.
A response should change the workflow immediately.
Runline is designed so that campaign activity does not continue blindly after a meaningful reply or safety event. Terminal safety states remain respected, and uncertain events are surfaced instead of being guessed.
Stop before sending again
When a reply changes the contact state, later activity must honour that change.
Suppress permanently where required
Opt-outs and relevant delivery failures must remain protected across future activity.
Flag uncertainty
When an inbound event cannot be matched safely, Runline raises an issue for review rather than attaching it to the wrong record.
Designed to coordinate the tools a team already uses.
Runline is an orchestration layer. It is not intended to force a business to replace every sending, inbox or CRM tool at once.
Available connections will be documented as they are approved for the commercial release.
Useful wherever follow-up matters and the record must stay accurate.
Recruitment
Coordinate candidate or client outreach, stop sequences when someone responds and keep the activity attached to the right record.
Discuss This Workflow →Agencies
Maintain consistent new-business activity while delivery work continues, with one view of responses and next actions.
Discuss This Workflow →Professional services
Support structured relationship follow-up without losing the history behind the conversation.
Discuss This Workflow →B2B teams
Coordinate outbound activity across providers while preserving suppression, outcomes and CRM visibility.
Discuss This Workflow →The workflow matters more than another sending screen.
Controlled
Campaign activity follows explicit rules, states and safety boundaries.
Observable
Failures and unresolved events are visible instead of disappearing inside a chain of automations.
Idempotent
Repeated events should not create repeated downstream activity.
The same event should not be processed twice.
Provider-aware
Runline coordinates connected services rather than pretending external providers do not exist.
Help shape Runline around a real outbound workflow.
We are preparing Runline for controlled commercial use. Tell us which campaign, inbox and CRM tools your team uses and where the workflow currently breaks.
Product policies
Read how Runline handles data and the terms that apply when the product becomes available.
Built by a product studio that operates its own software.
Runline is developed by Agile Cookies, alongside SaaS, web and mobile products that we build, release and maintain ourselves.
