Insights

Insights & Resources

Practical guides from a studio that builds and ships real products. All written in-house from 6+ launches across iOS, Android, and the web.

SME / AIWhite Paper

AI Integration for SMEs: Where to Start and What to Avoid

Every week there's a new AI tool promising to transform your business. Most SME owners we speak to feel one of two things: either overwhelmed by the noise, or sceptical that any of it applies to them. Both reactions are understandable. But the truth sits in the middle. AI will…

11 min readRead now →

Developer ToolsWhite Paper

ASO in 2026: How Indie Developers Win on the App Store

App Store Optimisation (ASO) is the practice of improving your app's visibility and conversion rate in app store search results. In 2026 there are over 1.8 million apps on the App Store and 3.5 million on Google Play. The vast majority get fewer than 100 downloads in their…

10 min readRead now →

StartupsGuide

The Equity-for-Development Model: Is It Right for Your Startup?

Equity-for-development is an arrangement where a development studio builds your product in exchange for a reduced cash fee and a small equity stake in your company. Instead of paying full market rate (£15,000-£50,000+ for an MVP), you pay a reduced fee and give the studio a…

9 min readRead now →

StartupsGuide

How to Build and Launch a Mobile App in 6 Weeks

Most people who want to build a mobile app think it takes months. A team of developers. A big budget. Months of planning before a line of code is written. They're wrong. At Agile Cookies, we've shipped over 15 apps across iOS and Android — many of them in under six weeks. This…

12 min readRead now →

StartupsChecklist

From Idea to App Store: A Founder's Complete Checklist

This is a practical, battle-tested checklist built from shipping 15+ apps across iOS and Android. Use it to track your progress from idea to live on the App Store. Not every item applies to every app. Use your judgment — but be honest about what you're skipping and why. - […

7 min readRead now →

Mobile DevelopmentTechnical

Building Offline-First Apps: Why It Matters and How to Do It

An offline-first app is designed to work fully without an internet connection, and syncs with a server when connectivity is available — not the other way around. Most apps are online-first: they make a network request, wait for a response, and then render. When there's no…

8 min readRead now →

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Studio based in London, United Kingdom.